Home Depot goes Pro
October 13, 2011 – 3:00 pm“Pros want us to be a convenience store,” said J.T. Rieves, Home Depot vice president for Pro. “This time, we took what the pros want.”
What they want, Rieves said, is to spend as little time as possible at Home Depot.
“Everything is about getting you in and out fast,” he said.
Professional customers, such as contractors and builders, make up 30 percent of Home Depot’s business, but are just 3 percent of the shoppers who come through the door. While a typical shopper goes to Home Depot four times a year, pros are there five times a month.
Home Depot may have seen an opportunity to grow its business during an otherwise slow time by catering to the habits of its highest-spending customers, said research analyst Colin McGranahan with Sanford Bernstein. He said the s
Tags: Home Depot, Pro